Apparently this is Much Rumored Apple “Brick”

Posted on: October 4, 2008
Author: Cali Lewis

4 comments so far (is that a lot?)

9 to 5 Mac says,

“The MacBook Brick is a block of high-quality, aircraft grade aluminum. It is the beginning.

The beginning of what?

It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade.

The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers (w/o sharks) and jets of water to carve the MacBooks out of a brick of aluminum.”

Read the rest at 9 to 5 Mac.

4 Responses to “Apparently this is Much Rumored Apple “Brick””

  1. Japh Says:

    Wow…that looks awesome!
    Apple are quite genius at this sort of thing, huh

  2. blackfeathers Says:

    mentioning lasers w/o sharks and jets of water almost lead this reader to anticipate something about the fonz and happy days. but if this is in fact the new method apple plans to implement for their upcoming product, it sounds very much like a work of art in the making. i’ve always liked brush aluminum and modern design aesthetics. hopefully this will inspire more of this style in all sorts of other product designs around the home and lifestyle.

  3. AlbertsR2D2 Says:

    how many Iphones will this make ?

  4. Jose Castro-Frenzel Says:

    Very interesting!!! That should open up some more jobs in the states, but what does that mean for the future prices of macs? I could tell with the new thin mac that prices will seemingly be steeper in the future. Perhaps 20-25% higher?

    Great Post,

    Jose

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