Shownotes:
The Discovery Channel has Shark Week. GBTV has Innovation Week. I frequently get asked to explain more about what we mean when we talk about things like Augmented Reality (AR) and Human Interface Design (HID). On Brief 409, I cover Augmented Reality.
Augmented Reality is all about added a layer (or multiple layers) of real-time data on top of what’s happening all around us. You can look at a building or a car in front of you. With augmented reality, your phone (or another device) will have software that analyzes what you’re looking at and provide information about it. You’ll be able to look through your camera and learn everything you’d want to know about when a building was constructed, who designed it, what businesses are inside, etc.
Mac Funamizu is a designer who thinks about some of the ways devices will augment reality in the future.
Microvision is adding augmenting reality for drivers by displaying information on car windshields. They’re also working on Virtual Retinal Display technology that will project HD images and text onto the retina of a viewer’s eye.
The guy in the blooper section is John P., President and CEO of Woopra.com. He wanted to read the teleprompter.
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August 18th, 2008 at 3:05 pm
Actually, there is already a mobile application like that in development. It’s called Enkin, and is in development currently for google’s Android environment. Check it out…
http://tinyurl.com/69mrtf
August 18th, 2008 at 3:23 pm
Cali, a good iPhone application that might help explain Augmented Reality is Misdomi for the iPhone, bascally it will look up songs in three different ways, typing, saying or playing the song. It is pretty cool, my friend show me it work at a bar one night. He just started the app and it correctly identified what song was playing on the jukebox. I think this is doing in Audio what you were explaining visually.
Here is a link to the application http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284972998&mt=8
August 18th, 2008 at 3:24 pm
Here’s a guy who designs future gadgets, just for fun, he has a concept kind of like the phone thing: http://petitinvention.wordpress.com/2008/02/10/future-of-internet-search-mobile-version/
August 18th, 2008 at 4:25 pm
This is the kind of technology that finally makes sensible use of all the disparate stuff in mobile phones these days.
Great show, looking forward to the rest of the week.
August 18th, 2008 at 5:14 pm
Rockerfeller Plaza? No, Rockefeller Plaza.
August 18th, 2008 at 8:06 pm
Cool concept for a themed week. Can’t wait to see the rest of your subjects!
August 18th, 2008 at 11:19 pm
John C Write’s “The Golden Age” isn’t as far away as he thought :)
Tracy
August 19th, 2008 at 12:49 am
You know, everyone should play Cali Lewis at least once in their life.
John “Substitute Cali” P.
August 19th, 2008 at 6:21 am
Whats with the bloopers at the end of every show… its not exactly a Jackie Chan show!?!!!!
August 19th, 2008 at 10:02 am
Hi Cali:
There really seems to be multiple way to understand and apply augmented reality. In a commercial aspect, I think this brief gives many good example of what augmented reality can bring to the consumer market.
But referring back to brief 405, you had focus more on the theoretical side of what augmented reality can bring to the media world, as far as data illustration and aesthetic creation (like Eric Rice research).
I am in process of doing preliminary research to seek for possibility to overlay analogue and digital data to present architectural design (since that is what I am going to school for…) to client. As I had commented earlier, most of these cases can be easily manipulated in video, but projecting such information in a physical space amy seem challenging and methods can be restricted, I am wondering if you have more thoughts and/or reference to fuel my research? Thanks ^_^
P.S. the new make up looks good, is brief 409 a special celebration of something??? lol
August 19th, 2008 at 12:58 pm
OK, fair enough, Augmented Reality is a no brainer in terms of it being a success if ever implemented successfully. Thanks for explaining it well. It is now easy to see the benefit of it, when taken in the correct context. It kinda reminds me of the movie Terminator II.
A special celebration of what rex?
August 20th, 2008 at 8:49 am
William Gibson’s latest book, Spook Country, has some really cool applied augmented reality. And in typical Gibson fashion gets into the metaphysics of the whole thing.
August 21st, 2008 at 3:17 pm
Cell Phone Ordering
Ralph Lauren in New York has done something like what you suggest already. They have an image (similar to a ups tracking image) on the items in their display window(also in print ads). When you take a picture of this image, it goes to their site and allows to pick the size, color, and etc. of the item and shows related items. Becky Worley reported on it in a segment for GMA.
http://abcnews.go.com/GMA/story?id=5575640&page=1
Cnet also has an article
http://news.cnet.com/8301-17852_3-10020003-71.html
August 21st, 2008 at 6:07 pm
LTB, it sounds like you are referring to what are commonly known as 2d bar codes. These have been in use for many years by companies such as UPS, and have recently begun to be printed on everything from shampoo to ink cartridges. Google also has their own variation, known as QR codes. It’s kind of like Cue:Cat, take 2.
August 22nd, 2008 at 4:00 pm
Back woods Mississippi! Did you go by my house? I live between Taylor and Oxford, MS. Next time you come by, I will wave.
My iPhone application that I think displays Augmented Reality would be Shazam. It’s not really all that new, but you hear a song and let Shazam listen to it. It will give the you name, artist, and album information, including links to purchase them, if available. This application, or one similar, was available on one of the other phones, on Verizon, I believe.
RA
August 26th, 2008 at 12:32 am
Awsome Cali,
I’m really hooked on Augmented Reality and all the technology related to filtering and aiding us humans in this info overload world .-)
Keep them coming, love your stuff.
- Michel